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Selling Knowledge Competency

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Selling Knowledge as a Value Proposition

Used to selling products? Good at it! Selling standardized services? Tough price competition? But what you are selling is really much more than? Your own products or standardized services is a part of it, but also supplementary products or services, and even 3rd party products or services can be added to the package. But more than that! You deliver and install your products also, offering key information, at the right time, making sure not only that it works, but also that your customers experience the promised benefits. So why don't they want pay for all that?

Market and sell your competencies as a proposition that adds value to your customers' environment and his value chain. Make your product in-comparable with your competition's products. Make that unique selling proposition. Demonstrate it to your customer and gain his confidence.

Then sign-up for a long-term partnership with your customer!

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