Knowledge as a Value Proposition
Used to selling
at it! Selling standardized services? Tough price
competition? But what you are selling is
really much more than? Your own products or standardized services is a part of
also supplementary products or services, and even 3rd party products or services can be
added to the package. But more than
that! You deliver and install your products
offering key information, at the right time, making sure not only that it
works, but also
that your customers experience the promised
benefits. So why don't they want pay for all
Market and sell your competencies as a proposition that adds value to your customers'
environment and his value chain. Make your product in-comparable with your competition's
products. Make that unique selling proposition. Demonstrate it to your customer and gain
Then sign-up for a long-term partnership with your customer!