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Business Intelligence Competency

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Using Business Intelligence in Your Customer Interaction

You know your customers. Both those you have and those that you are going to get. But why do you keep being surprised, when he asks your competitor for another offer? That Christmas sales coming up this year too? 

Use business intelligence to be on top of your customers' actions before they even know of them, themselves. Give him that offer for the Christmas sales before he even thinks of asking your competitor. 

Then you can spend your energy on pro-active initiatives, rather then being one step behind!

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